Important: This is my first blog, I have no idea about the structure or points to remember before writing a blog. I will definitely look into those and learn to write better in the future. But for now, I’m just gonna go with the flow.
Very important: The logo you design for your client may be used in a fax, on a t-shirt with a user choice background color, on a pen for merchandising, a huge hoarding or simulation animation in 2D or 3D. It does not always end up on a monitor like the one you use to design it. So, it is not about how it looks on your monitor, it is all about ergonomic designing.
The word ergonomic stands for aspects like comfort design, functional design and as well the practice of designing where proper care is taken for the interaction between the design and the audience.
These may be as constraints for imagining a vibrant logo design, but most of the time a graphic designer’s challenge would be imagining within the constraints of technology and usage. That my friends, lines up the ‘points to remember’ before starting almost any graphic design. In this article I am going to try and explain about 5 major points to remember while or before designing a logo.
1. Freeze your design in black & white.
2. Do not clutter or congest the elements.
3. Minimal and appropriate color choices.
4. Fonts play a major role.
5. Have some free mock-up files to check your design.
1. Freeze your design in black & white: The best way to have your design stand out on almost any background is when it passes the black & white or grey scale test. After designing the logo, try and have a look at it by converting it to grey scale or by de-saturating it. If things go well there, your design is good to go. Else, you have to work on it again. To avoid the rework, try and design your logo in grey scale in the first go. Then apply the appropriate colors.
2. Do not clutter or congest the elements: Too many graphic elements may end up in a quite complicated and confusing design. As much as possible have your design with simple and less number of graphic elements. Best logo designs are the minimal ones. They either have just the typo as their logo, typo very slightly modified to suit the design, typo and a graphic element or some with just a graphic element. Remember, here “Less is more”.
3. Minimal and appropriate color choices: What not to do first so that we save time in designing. No gradients unless it is absolutely necessary and demanded by the client. No drop shadows. No more than just 2 or 3 color shades from one color (example: RED, ORANGE, YELLOW). Usage of multiple colors sometimes becomes the major drawback of your design when it comes to a situation in using your design in grey scale.
4. Fonts play a major role: Choice of fonts can make a logo or break a logo. The best way is to first stick to one or maximum two fonts playing around with the weight of the fonts for variations. Clean fonts, clear fonts always make the work simple and elegant. Remember the text should be more like a title than a excerpt. A short and crisp tagline would make a good difference. Follow the popular design principle “KISS – Keep It Simple, Stupid”.
5. Have some mock-up files to check your design: When you do this, you really get to know where and how your logo would stand out. There are so many websites which offer free mock-up files, which you can download and implement your design for the ergonomic design check. Just do a search in the internet for free logo mock-up files, branding & identity, stationery mock-up or merchandising mock-ups, download the ones you want and have that library as an exam hall for all your logo designs.
Do let me know what, where and how I have to improve in my next blog. Check out my works @ www.designnanimation.com/portfolio. Thank you all. Have a great time designing.